55 Anuário Yearbook ABLA 2013 Seguro Insurance Dessa forma a garantia torna-se também um bom argumento que colabora para a qualidade e eficácia do anúncio de seu veículo através das diversas mídias, em especial, nos portais de classificados de veículos. É no preço de venda e giro rápido do seu estoque que o empresário pode melhorar o resultado que o veículo adquirido e locado efetivamente lhe proporcionou. Ildebrando T. S. Gozzo Risk and uncertainty are inherent to everyday business life and if they are not well measured, handled, and managed they can compromise a business’s financial health and even its survival. Hence the need for businesspeople to assess the risks they are exposed to and to deal with them accordingly, minimizing as much as possible the possibility of their occurrence and their consequences, transferring them, whenever possible, to an insurer. For rental companies, vehicles are the main assets through which the companies earn revenue, and where the greatest risk to results can be found. Businesspeople in this segment must be alert to and aware of the risks to which they are exposed, from the moment a decision is made on the purchase of a make and model until it is sold. Insurance can and must be part of the solution for effective management, and the assistance and advice of an insurance broker who understands your business must be found, to offer good advice on cover at a fair price. The rubrics referring to costs in taking out insurance, maintenance and the repair of any damage caused to vehicles in accidents not covered by insurance, such as deductibles relating to claims, rental days lost, reserve vehicles and accidents not covered, as well as those arising from auto insurance, deserve special attention and care by businesspeople. Before deciding it is advisable to check insurance, maintenance and repair costs for the particular make and model under consideration, and there are tools and information available that can help. In deciding on auto insurance it is important that the rental companies that do not have an appropriate structure to manage their claims engage the services offered by specialist companies, requiring reports, photographs and quotations that assist in management and the decision on paying for losses arising from claims for vehicles. Even in identifying damage and pricing when rental vehicles are returned and in deactivating the fleet, in outsourcing contracts, it is important to use these companies, minimizing conflict with rental clients and reducing losses. In the final stage, which is demobilization of the fleet, insurance can also contribute greatly to the faster and better pricing of the assets for sale, covering the engines and gearboxes. This is offered today by insurers and specialist insurance brokers, the cost of which for the rental company representing an investment that helps eliminate the bias end consumers may have against buying ex-rental vehicles, by getting a 12-month guarantee from the date of purchase. The guarantee so becomes a strong argument in advertising vehicles in various media, especially classified websites. It is through the sale price and quick turnover of stock that businesspeople can improve the results their vehicles achieve. Insurance contributes positively to vehicle rental companies’ results Ildebrando T. S. Gozzo
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