77 Anuário Yearbook ABLA 2014 In recent years technology has made products and services very similar to each other, putting competitors at a similar level of ability when offering their portfolios to the market. In the car rental and leasing segment, for example, those of the samemake, model and year of manufacture are the same for all companies. If the customer has a preference for certainmake, they cango toany business to find it. In this scenario, how do you set yourself apart and earn more?The secret is tomanageefficiently, getting results from all the stages of theworking process at the rental or leasing company. With the support of technological resources, optimizing is theorder of the day. In addition to the availability of systems now, rental and leasing companies have to find other alternatives in the near future. Julian Gritsch, director of EuroIt, which specializes in systems for car rental and leasing companies, cites the example of 2014’s deployment of automatic and automated alerts to drivers’ fines, straight to the traffic department. “It will be amajor breakthrough,” saysGritsch. About technology services recently made available to the industry, hementions the likelihood that theprocesses in thebusinesswill bemade faster,more reliableandsecure for the businesses, seeking to integrate the electronic signing of documents, online driver license checking, automatic search of fines at the traffic departments and driver’s license points checks “All of these services are native and are already available,” he says. The secret is to cut Technology hasmade products and servicesmuch the same, reducing the differences between competitors. The differential lies in minimizing time and costs to get the best results. Computerized systems help in this process. The technology expert says Brazil has rental and leasing companiesandsystemswhicharecomparable to those in the developedworld. “Renting a car here is as easy, fast and as cheapas in themost advanced countries.” he says. Even so, the goal is to achieve zerowaste. “Everything is important for a car rental company, because it is from the detail that profit comes,” Gritsch says. This involves paying attention to every detail, such as setting the correct rental price, the best use of the vehicle - keeping it available for rental - in the shortest possible time, taking extreme care in deliveryof the car, doingall the checks for prevent problems for the client, and other things that might raise doubts or risk losses. “With respect to the post-rental, total attentionmust be paid to the correct and complete checklist for returning the vehicle inorder toeliminateproblems in thevehicle itself and in later details, like full control of fines,” says Gritsch, adding thatall these itemsarepartofoneofhiscompany’sprograms. So as products and competitiveness become more and more alike, nowadays companies make more by cutting out wastewhich increases prices. In this context, time ismoney. Efficient cutting is the secret. And technology helps to better understand the time devoted an operation and to get the most out of it. JulianGritsch, Director of EuroIt
RkJQdWJsaXNoZXIy NDU0Njk=