13 Em um setor que já virou indústria, não há mais espaço para amadores. Num segmento que já chegou à Bolsa de Valores, só vai ficar quem tiver a ética como norte. Em um setor do tamanho do nosso no Brasil, a governança corporativa já impera! O segredo para sair dessa crise eu realmente não sei! Mas o caminho a seguir é certamente o da perseverança, do aprimoramento dos processos, da redução de custos, da minimização do impacto da depreciação e do ganho em escala. E por fim, mas não menos importante, da dedicação e do amor à empresa! O tsunami só afeta quem está na praia, pois quem está em alto mar apenas sente sua passagem. Venham navegar conosco... e boa leitura! Crisis? I love a crisis! No, this is not a self-help text! Analyzing the data on and prospects for the automotive sector as well as the history of past crises, we can conclude that we will come out of it sooner than you might think. The reasoning is simple, but unlike previous occasions, this time the answer will require practice and skill. The forecasts worsen every day, but in an automotive market that is seeing shrinking sales, whoever buys the same volume as last year will increase their share. In automakers that have recently begun operations in Brazil and who think long-term, we seek inspiration for recovery and a return on investment. We have periods of stagnation, not retraction - but adjustment. As an important marketing tool for new products on the automotive market, car rental companies modernize and renew the models offered as part of global trends. The forecast in our industry, which is highly conservative, is that renewals will be maintained. Increased margins will stem from efficiency, a reduction in financial expenses, a lessening impact of depreciation on results and, finally, a slight increase in prices. And none of this will happen by chance... The concept of fleet outsourcing and rental on demand, already rooted in companies and users, takes hold in a crisis and means any barrier can be overcome. Cost reduction and focus on the core business become so necessary in a recession that the fastest way to save is to rent. And growth comes naturally, even if under pressure from increased funding rates. In any event, the cost of money increases for everyone. But the rental companies that reduce their margins at this time tend to recover them in the medium term, either through scale or customer loyalty. And creativity continues to be critical! The car rental industry is making adjustments, but it is still far from being consolidated. Recent data from the National Transport Confederation (CNT) produce an interesting map of a sector that we ourselves, despite our suspicions, could not have known before. The number of rental companies has increased considerably, and has spread to such an extent that even remote markets are covered. In such an industry, there is no room for amateurs. In a segment that is on the stock market, only those who are ethical will survive. In a sector the size of ours in Brazil, corporate governance now reigns! The secret to getting out of this crisis is really beyond me! But the way forward is certainly one of perseverance, improved processes, reduced costs, minimized depreciation and gains of scale. And last but not least, dedication and love for the company! Tsunamis only affect those on the beach, and those at sea just feel its passing. Come sail with us... and enjoy this Yearbook! The secret to getting out of the crisis in 2015 Paulo Gaba Jr. Presidente da FENALOC (Federação Nacional das Empresas Locadoras de Veículos Automotores), Conselheiro Nacional e Diretor de Relações Institucionais da ABLA. President of FENALOC (National Federation of Car Rental Companies) and director of Institutional Relations at ABLA.
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