The stream of international tourists is expected to account for a hotel occupation level of 79%, generating revenues of almost R$ 6 billion. Tourism-related segments are the ones who will benefit. As the 2014World Cup draws closer, a more objective idea of the advantages the world’s biggest sporting event will offer Brazil becomes clearer. Source: Ernst & Young Study, in partnership with Fundação Getulio Vargas (FGV) The World Cup leverages the vehicle rental sector 46 PERSPECTIVE 2011 ABLA YEARBOOK International tourists will account for 79% of the market This will generate additional revenues of R$ 5.94 billion for tourism-related sectors (including vehicle rental) The car rental sector Estimates The large influx of tourists could generate additional revenues of R$ 142 billion for the Brazilian economy The hospitality industry will build over 20,000 units to welcome visitors
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