8 STATISTICS Sales and market share grow The figures confirm the industry’s potential for growth. In 2010, sales revenue for this segment was R$ 5.11 billion, a 17% increase on the previous year. This good performance, a result of the efforts made by businesspeople and the hard work by ABLA, has a direct impact on the growth in the automotive industry. In 2010 alone, the sector accounted for 9.4% of automobile sales, almost 0.5% up on 2009. This percentage means car rental companies remain the leading customer for domestic automakers. The industry’s sales were up by 17% on the previous year and have directly impacted the automotive industry 2011 ABLA YEARBOOK
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