18 Anuário Brasileiro do Setor de Locação de Veículos Brazilian Vehicle Rental Sector Yearbook 2026 ANAV Our sector is well prepared to respond to change The vehicle rental and fleet management sector enters 2026, reaffirming its strategic role in mobility, economic activity, and the delivery of increasingly efficient solutions for individuals and businesses. In an environment shaped by regulatory changes, technological advances, and evolving consumer expectations, the market continues to demonstrate maturity, adaptability, and a strong commitment to sustainable development. Over the past few years, we have faced significant challenges that have demanded planning, financial responsibility, and a long-term vision. At the same time, these circumstances have strengthened governance practices, driven operational efficiency gains, and accelerated innovation processes. As a result, the sector is better equipped to adapt to change and to contribute consistently and meaningfully to the country’s mobility landscape. Vehicle rental has established itself as a rational, flexible solution aligned with new consumption dynamics. Whether serving the end user or supporting corporate logistics, fleet management, and production chains, the sector continues to expand its economic and social relevance. This progress takes place in ongoing dialogue with public authorities, regulatory agencies, and society at large, always striving to balance competitiveness with legal certainty and environmental responsibility. In this context, the National Association of Vehicle Rental and Fleet Management Companies (ANAV) has played an active role in representing the sector at the institutional level. We believe that strengthening the market depends on constructive dialogue, consensus-building, and the defense of a balanced regulatory framework that fosters investment, innovation, and job creation. Our commitment is to the quality of information, transparency, and the appreciation of companies that operate with seriousness and a forward-looking vision. 2026 emerges as a year of consolidation and opportunity. The energy transition, the digitalization of services, the advancement of more integrated mobility models, and the intelligent use of data will continue to shape the sector. These developments call for attention, planning, and cooperation, but they also create room for more efficient and sustainable solutions, aligned with society’s needs. ANAV remains convinced of the relevant role of the vehicle rental and fleet management sector for overall mobility and the Brazilian economy. Through dialogue, innovation, and institutional commitment, we believe the sector will remain a cornerstone of a more modern, accessible, and future-ready mobility ecosystem. Roberta Marchesi Executive President of the National Association of Vehicle Rental and Fleet Management Companies (ANAV)
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