Anuário Brasileiro do Setor de Locação de Veículos | 2021

121 2021 Anuário Brasileiro do Setor de Locação de Veículos Brazilian Vehicle Rental Sector Yearbook o que há de melhor em eventos presenciais com o que há de melhor em termos de encontros on- line”, acrescenta Paulo Miguel Junior. Será, sem dúvida, uma das melhores alter- nativas para empresas interessadas em mostrar diferenciais para as locadoras brasileiras. A im- portância do evento cresce na medida em que o setor de locação de veículos investe milhões de reais por ano em sistemas de rastreamento, softwares, pneus, som automotivo, blindagens e em sinalização de frotas, entre outros produtos e serviços. “Os patrocinadores do XVI Fórum estarão dando um passo enorme para a expansão de seus mercados e para a conquista de mais e novos clientes”, afirma o presidente da ABLA. “Trata-se de obter vantagem competitiva sobre seus concorrentes, se aproximando e trabalhan- do lado a lado com um setor extremamente sério, profissional, consolidado e que não vai parar de crescer, venha a crise que vier”. O XVI Fórum Internacional do Setor de Lo- cação falará sobre temas e vertentes atuais e de interesse direto para as locadoras, incluindo cenários para a economia, política e turismo no Brasil, reforma tributária, cooperação entre apli- cativos de transporte e locadoras, novas neces- sidades dos clientes corporativos, digitalização, inovação e concessão de crédito para compra de veículos. A fter holding the XVI International Leasing and Rental Sector Forum online only, ABLA is working on the 2021 edition, creating a mixed model of physical andvirtual options. For sponsors, it will be a chance to gain and retain customers, boost sales and achieve a new relationship with hundreds of regional and national leasing and rental companies. The event is tentatively set for September 2021 and will enable networking among entrepreneurs and professionals in the car leasing and rental sector and leaders from automakers, banks, suppliers of products and services, dealerships and leaders of national and international entities. The sector has more than 10,000 leasing and rental companies in Brazil and more than one million vehicles in the fleet. “We are getting the attention of the market so that we have massive participation of entrepreneurs and professionals who work with the sector,” says Paulo Miguel Junior, president of ABLA’s national board. Miguel Junior says that 2021 remains an extremely atypical year and companies must use discretion when choosing investments to promote their brands. “We have transformed our forum into an annual event, having been biennial, and now we are evolving into a format that offers to best of physical events with the best in online meetings,” he adds. It will undoubtedly be one of the best alternatives for companies interested in showcasing their differentials for Brazilian leasing and rental companies. The event becomes more important as the vehicle leasing and rental sector invests millions a year in tracking systems, software, tires, automotive sound, armor-plating, and fleet signaling, among other products and services. “The sponsors of the XVI Forum will be taking a huge step towards expanding their markets and gaining customers,” says the President of ABLA. “It’s about gaining competitive advantage, networking, and working closely an extremely serious, professional, consolidated sector that will not stop growing, whatever the crisis.” The XVI International Leasing and Rental Sector Forum will discuss current topics and aspects of direct interest to companies, including scenarios for the economy, politics and tourism in Brazil, tax reform, cooperation between transport apps and leasing and rental companies, new corporate customer needs, digitization, innovation and credit for buying vehicles. Large exposition of brands and products for leasing and rental companies