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facilitar o diálogo entre todos nós, para que as mensagens cheguem
aos interlocutores da forma desejada e deixando bem claros os benefí-
cios que farão com que cada negociação tenha sucesso e chegue aos
melhores termos.
Entendo que sucesso é a soma de todos os pequenos esforços
repetidos todos os dias. Este é um mantra sob o qual trabalho. Particu-
larmente, me encontro muito motivado a ajudar a ABLA a desenvolver
esse novo trabalho, com a seriedade e o profissionalismo necessários
para que os nossos associados percebam o valor da associação de
uma forma muito intensa. A ABLA vai muito além do puro e simples re-
lacionamento com montadoras e instituições financeiras e é importante
que os associados sintam isso no dia a dia.
Já pelo lado dos fornecedores e parceiros, que eles possam notar
na prática que a ABLA não é somente uma entidade com excelente
potencial: entregamos ótimos resultados para aqueles que oferecem
vantagens efetivas ao setor, através de produtos e serviços de qualida-
de. Juntos, vamos provar que é possivel sim desenvolver modelos de
negócios nos quais todos podem (e devem) sair ganhando.
We have various and challenging goals for 2015, in different areas.
Regarding its members, ABLA will seek out partnerships that will provide
new and better benefits, as well as solutions and suggestions that can
help them improve their revenue and reduce costs.
Fundamentally, this is the basis of the strategy we have adopted
at the new business department at ABLA. We understand that the role
of a commercial director, especially at an association with the size,
reputation and standing that ABLA has, is to be a facilitator, in the
literal sense of the word. This is about setting up a broader operation,
but focused on our members. And that is why I have listened to, and
will need to listen to more, members whose experience has been a
great help for me to understand the nuances of this segment.
Based on this macro strategy, we have also learned from our
partners how ABLA can facilitate the visibility of the benefits of
the products and services provided to our members. Through this
understanding we will create a comprehension of the products and
services and we will be able to collaborate on the development of this
sector, which today is one of the most important in Brazil’s production
economy.
This is why we consider it essential to give interested parties
the opportunity to understand the true role of ABLA and also its real
importance. In any business you must first understand the current
needs of the sector in depth, so you can then create and execute the
most appropriate proposals.
This is what we are doing, so that, in the short term, we can
make lasting, profitable, quality partnerships that create solutions for
our members. The appointment of a commercial director is aligned
with these goals, as it allows the association to be at the disposal of
those who really want to know us well, in depth and with a view to
long-term goals.
As a facilitator of new business, the commercial director at ABLA
is also in close contact with members, suppliers and partners, as well
as with all the internal stakeholders (our directors, regional directors
and employees, who are also fully committed to the aims of the
organization).
In practice, we are all looking for new solutions to the challenges
and problems in the sector. In this regard, communication between
the various stakeholders involved is critical. We shall place a high
value on dialogue so that messages reach their targets as desired,
clarifying the benefits that will make each negotiation a success, in
the best terms.
I understand that success is a result of all the small efforts made
every day. This is a mantra by which I work. I am highly motivated to
help ABLA in this new work, with the professionalism necessary for our
members to have an intense appreciation of the association’s value.
ABLA goes far beyond pure and simple relationship with automakers
and financial institutions, and it is important that members understand
feel this on a daily basis.
On the suppliers and partners’ side, what they have noticed in
practice is that ABLA is not just an entity with great potential: we
get great results for those that offer effective benefits to the sector,
through quality products and services. Together, we will prove that it
is indeed possible to develop business models in which everyone can
(and must) come out winning.
Facilitating business
Jorge Pontual
Diretor comercial da ABLA.
Commercial director at ABLA.